- Captivating title that draws people
- Make a point. Take a stand. Don’t ramble around.
- Use subheadings to make post easier to read.
- Use bullet points and numbered lists when possible to break up long sections of text.
- Write conversationally, not academically.
- Includes images and screenshots to add visual appeal to the posts.
- Short paragraphs: Limit paragraphs to between two and three sentences.
- Includes enough details to help people understand what you are saying.
- Use a strong conclusion to wrap up the post.
- Include a call to action in the conclusion where appropriate.
- Link internally & make your site “sticky”
- Link internally with good anchor text
http://amylynnandrews.com/blog-post
http://michaelhyatt.com/anatomy-of-an-effective-blog-post.html
- Use an easy comment system
- Social sharing buttons